How to Leverage Data from Tiff's Treats Cookies

Tiff's Treats, the popular cookie delivery service based in Austin, Texas, has experienced remarkable growth since its humble beginnings as a college-campus kitchen. With over 25% of their orders now coming through their app, it's clear that leveraging data captured from their Tiff's Treats app has been a key factor in this success.

For customers who use the app, the benefits are twofold. Not only can they track the delivery of their cookies right up to their doorstep, but they also enjoy a faster and more user-friendly ordering experience. The ability to provide customers with these kinds of experiences is what sets Tiff's Treats apart from other cookie delivery services.

So, what drives this growth? According to Rachael Romeo, Email Marketing Manager at Tiff's Treats, technology has been a major driving factor in their expansion. Specifically, the development of their app has allowed them to reach more customers and provide better service.

Since its inception, Tiff's Treats has remained committed to its core mission: baking amazing cookies and delivering them warm and fresh. With a focus on quality and customer satisfaction, they've been able to maintain a loyal customer base and continue to expand their operations.

Today, Tiff's Treats operates 59 stores across the greater Texas area, Atlanta, Nashville, and Charlotte. Despite their growth, they remain dedicated to keeping their menu small, ensuring that every cookie is made with fresh dough, and never running out of customers' favorite flavors.

In an interview with Rachael Romeo, she shared her insights on how Tiff's Treats has managed to balance scaling while staying true to its roots. According to Romeo, the key to success lies in focusing on loyal customer bases and creating incredible customer experiences.

For businesses looking to replicate Tiff's Treats' recipe for sweet success, the takeaway is clear: prioritize your customers and provide them with exceptional service. By leveraging data captured from their app and focusing on customer satisfaction, Tiff's Treats has been able to achieve remarkable growth while staying true to its core values.

Tiff treats cookies